Content

Network media is customised to the requirements and requests of identified networks. Network content is narrowcasted to ensure the optimal dissemination of information to targeted audiences.

Our networks include :

• GP Network
• Medical Centre and Hospital Network
• Optometry and Ophthalmological network
• Paediatric and Gynaecological network
• Dentistry and Orthodontic network
• Pharmacy and Drug network

Considering that the average time spent waiting for a consultation is around 40 minutes, this content is designed primarily to reduce the patients perceived waiting time.

Our objective is to provide patients with content that is
ENGAGING, EXCITING, RELIABLE & RELEVANT

Patient related content includes:

• Health advice and tips
• Jokes, trivia, did you know?, quotes, etc.
• Brain teasers and puzzles
• Community based notices ( Clubs, Meetings, Festivals, Conferences etc)
• Observance/Organisation based notices ( eg: World blood donor day)

Our advertising solutions provide advertisers unparalleled opportunities to create a deeper engagement with selected audiences. We believe in giving our advertisers the freedom to choose when, where and how often their adverts are run.

Campaigns can be scheduled to run :
Industry specific - (Target screens according to medical discipline)
Area specific - ( Target screens according to location)
Screen specific - (Target any individual screen)

The benefits of digital over traditional advertising include a lower CPI(cost per impression), a lower carbon footprint, greater design versatility, greater design flexibility and an effective targeted communications stratergy that can be set to any budget.